Jul 23, 2010


"Drawsigner" Logo Mark.

I've been calling myself an Illustrative Designer for about six years now. It fits the type of work I do on a daily basis the best. A good mix of design oriented projects needing to be leveraged with an illustrative flair.

But over the last year I've condensed the term "Illustrative Designer" down to an even more simpler term of "Drawsigner." Once again it defines what I do on a daily basis. (Yes, I've secured the domain name)

I first revealed this new definition when I spoke at the AdFed group in Acadiana. My topic was named "Drawsigner" and I created the above logo of myself for it.

Tight refined sketches of ornament designs.

Earlier this year I posted about the new book I'm creating for HOW Books, now officially titled "Flourish.Banner.Frame."

I've spent the last year creating over 400 pieces of artwork for this volume of ornaments, borders, frames etc. My creative process for the creation of this content is all about being a drawsigner.

Frame motif design.

I draw out all my ornament designs, scan them in and build them out in vector form. I've spent a lot of late nights finessing bezier curves and wrestling with anchor point handles in order to create artwork that is precise and beautiful.

Ornament design.

Like my other two books, this new one will include artist features showcasing some of our industries best talent utilizing a piece of art from the book in their own unique way. It's been a blast seeing how incredibly creative the approaches have been from the featured artists.

Graphic ring design.

Those who follow me on Twitter are well aware of my rants regarding Adobe Illustrator at times.

I really can't complain though. On a project like this I'm essentially getting paid to create what ever I want. Of course I've been art directing myself along the way and I'm creating more content than what I need so I can isolate the very best for the book.

So enjoy the summer, and as the days roll along I'll continue to get frilly with it.


newleafcreative said...

Love the new brand, Von! Your artwork is "precise and beautiful" and all those long, late hours you spend perfecting it really shows. Thanks for sharing so much of your work, accumulated wisdom and insight with the creative community over the years. I enjoy the posts, tweets and otherwise -- rants and all.

Nate Eaton said...

I'm excited to see the finished book from all of this, even more so to see more of how you process within the book. I've been drawing out my designs by hand so much more since I started reading your blog and following your tweets. You keep reminding me to not be lazy and take the easy route.

Baron Von Cruzer said...

I first read that as "Draw Singer." I thought you were announcing your participation in "American Idol."