Feb 12, 2010
Heart Worm™ Character Design.
Armin Vit is like the Mark Twain of the design industry. He's talented, creative, and witty. So when he asked me to be part of the re-branding of Valentine's Day for NPR Studio 360 I was happy to contribute to the effort.
(cue mission impossible theme music)
My specific task was to re-create a character to replace the standard "Cupid." This whole effort is tongue in cheek so immediately an idea formed in my mind and that was "Heart Worm™."
I Heart VDAY!
I decided to give a graphic nod to one of our industries most iconic designs with this usage of the Heart Worm™.
Twitter name application.
The Heart Worm™ can easily be adapted to work in any social media environment.
Heart Worm™ LOVE.
A classic and timeless application of the Heart Worm™ demonstrating it's versatility.
So on Valentine’s Day let your heart be infested with the Heart Worm™. Its burrowing presence will give you passionate heart burn for the apple of your eye. Eat your heart out Cupid! Plus, it can flex into a number of helpful shapes as you can see above.
Read more about this whole project at Brand New.
Download Heart Worm™
Download the Heart Worm™ Brand Sheet
Heart Worm™ T-Shirt
- Infest Your Chest with our Unique Heart Worm™ Tee.