Meet Mrs. Green.
I work with agencies both big and small and a local firm Design Point Inc. approached me about creating a character for one of their clients called "Mrs. Green."
I love doing character design. Creating an illustrative persona can be challenging since it'll be directly related to a company or product in the eyes of the public.
I was provided a list of characteristics the firm said needed to be reflected in Mrs. Green. When I first read them I couldn't help myself and laughed because I knew it was an unfiltered client wish list for the character. But that said it wasn't impossible, it was just an interesting mix of attributes pinpoined by their client.
- She needs to be a hip Mom (Not Betty Crocker)
- She needs to have a nice friendly smile
- Have her wearing Sarah Palin glasses
- Red hair like Ariel from the "Little Mermaid" (No I'm not kidding)
- Have her wearing a light green shirt
Pruning Mrs. Green.
I think we went through a total of four rounds making subtle changes to body language, hand position, frame thickness on glasses etc.
Final Mrs. Green brand created by Design Point Inc.
This shows the final branded mark the agency put together using my character art. It remains to be seen if she becomes as well known as other product characters like Mrs. Buttersworth, or The Pillsbury Doughboy, but word of mouth on the grocery shelves is that Mr. Clean has taken a shine to her, so her future looks promising.