Dec 5, 2008

What's Your ShopPersona?


Fine Living web site.

A few months back the "Fine Living Channel" hired me to create a cast of shopping characters they could use on their web site and within other marketing venues to promote their holiday campaign called "Shop Persona."


eBlast header.

Here is some of the art used in their newsletter eblast.


"Practical" Female Shopper.

When ever I have to create a large set of art for a given project I naturally have my favorite pieces within the project. And such is the case here. The characters I've chosen to post are the ones I felt were the strongest. The others are OK I guess but they were more heavily art directed and tweaked by the client so I didn't invite them to this blog launch party.


"All-Around" Male Shopper.

Over the course of 22 years working in this industry I've worked in that capacity as a graphic designer, senior designer, art director, and creative director. So when I see my art in it's final context and feel it could have been handled a bit better it kind of bums me out. The art director side of me wants to go in and change it but obviously I can't. (Hence why blogging is so cathartic?)


"Artistic" Female Shopper.

I was a little surprised to see the final size for the web interface usage. It's far smaller then what I had been give in terms of specs. The concept and functionality of the interface is pretty cool though, I just don't care too much for the GUI layout and design.


"Artistic" Male Shopper.

When ever I'm asked to illustrate a computer or other hi-tech devices I always try to work in an Apple product. Yes, I am a diehard MAC addict and proud of it. So this character is toting a MacBook and enjoying some tunes via his iPhone.


"Trendy" Female Shopper.

For some reason this character reminded me of Ginger from "Gilligan's Island." Growing up however I was always attracted to Mary Ann.

Over all it was a fun project to illustrate. The style was a new twist for me but enjoyable. At least no one is too ugly looking to shop.



8 comments:

Creative Crafter UK said...

I love your characters they're great!
As a fairly novice user of Illustrator your work is so inspiring! I have more learning to do!

Howard Wright said...

Very nice! I'm sure you sketched these out pretty completely beforehand. They have a fluidity that backs that up.

Reminds me just a bit of Luc Latulippe's characters. He's got a nice touch with people too.

Vonster said...

Luc is a master craftsman along these lines. The dude is amazingly talented and a nice guy to boot.

I showed him some of the the art a while back to see what he though. I felt like a Padawan approaching a Jedi Master.

Randy Hill said...

Ginger was way hotter than Mary Ann. Just saying. ;)

girlingear said...

Love, love, LOVE these illustrations. You are such a talent - I'm continually amazed by your versatility as an artist.

Lafe said...

Great Illustrations!

Ashton said...

Hey! I went to your lecture in Ohio at School of Advertising Art . I had come across this website online and used it. I remember thinking it was really cool and was impressed to see something like that on that kind of site. It's nice to know that you were the one who did it!

Ashton said...

Hey! I went to your lecture in Ohio at School of Advertising Art . I had come across this website online and used it. I remember thinking it was really cool and was impressed to see something like that on that kind of site. It's nice to know that you were the one who did it!