Dec 11, 2008
'Fa La La La Lifetime Seasonal Branding'
Last Christmas Lifetime Television hired me to create a seasonal brand for their holiday promotions. The promotion proved to be so successful they've decided to use it again this year even more prominently than they did last season and I suppose they have good reasons to do so.
'Fa La La La Lifetime Bug'
The logotype is also being used as a bug during seasonal programming along with the TV spots they are advertising for the Christmas promotion. It's kind of strange seeing your work on TV, don't get me wrong I think it's very cool but it's also kind of surreal in a way too. I suppose the ultimate would be to develop a character for a TV production, now that would be a kick in the head!
'New TV Spot.' Click image or here to watch video.
Last year the in house creatives at Lifetime added a wonky bevel effect to my logo type. This year they left it alone and I like it better. The above link is a truncated video to just showcase the "Fa La La La Lifetime" logotype. If you'd like to watch a full-length spot to see my work in context click here. (6.6MB)
For some reason on this TV spot they left off the ornament? Not sure if that was on purpose or if someone forgot to click something when editing? In any regard I hope this promotion proves to be as successful as last year.