Apr 27, 2008
Old Logo: Unprofessional, cheap and looks like clip-art
I enjoy teaming up with other agencies and working together to create original, fun and effective solutions for small and large business owners.
When Dave Miller was approached by Gourmet Learning to re-design and develop a new web site for their company he recognized they needed a new identity, not just a new web site. Their old logo was at best unprofessional and at worst detracted from the quality curriculum they created and sold.
New Logo: Professional, clean and approachable.
Dave contacted me to handle the new identity design. Along with a new logo design the company had recently changed to a new name as well so the timing was good to introduce a new identity to go with it.
As we progress down the digital highway old methods for identity design are falling to the wayside. Technology has changed to the point where having a B&W version of a given logo isn't always needed. We are designing for an "RGB World" as my friend Bill Gardner likes to call it.
This client does enough one color so a B&W version was needed.
Business card piping hot off the press.
When I design identity pieces such as business cards I rarely stick to a simple rectangle. I always try to incorporate a unique die-cut that if possible carries over a conceptual twist to it. In this case I wanted the card itself to mimic a loaf of bread, hence playing off the whole chef motif.
Dave is currently fleshing out the new site which I've also assisted with in terms of the look and feel and that'll be launched once it's finished.
If you're looking to create a recipe for success on your next project and need someone to assist in your creative kitchen and cook up some tasty design ideas, then I am your chef.