Mar 11, 2008

Flightless Bird Logo

Reading Program Logo.

The agency for Janus asked me to create a logo for a program called "Janus Elevating Education Alliance" for the Denver Colorado school district. The logo needed to match the primary branding in style, use a bird and book for imagery and be fun, smart and somewhat sophisticated.

In the end they didn't use my direction and went with something else they had presented. This is pretty typical for agency work, it's hit and miss at times. You get paid to take an at bat and even when you think you get a solid hit, you find out later you never really got on base. In other words the owl didn't fly.

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