'The classic, tired and poorly designed Gold's Gym logo.'
I really enjoy doing logo identity work for small business owners. Helping them kick-start their new business with a logo identity that'll equip them to play with the big boys.
A recent client of mine use to own three "Gold's Gym" franchises locally. Over the years the franchise fee they paid monthly continued to climb eating into their profit margin. This year they decided to sell all of their locations and open up one new location under their own brand name.
'The Fitness Experience logo. Two formats.'
I always try to provide two formats for a logo so as it will work in any context regardless of proportion. The top incarnation I have nested the core mark inside a nice shield shape. The shield graphic is an iconic representation of the human torso. Cut-in on the sides yet still strong and bold. Fit if you will.
The bottom version is more airy, fresh, healthy and vibrant.
'Business card design.'
One of the best ways for a small business to market itself is to have unique business cards that stand out in a sea of marginal cookie cutter cards normally distributed to the public. In essence a business card is more then passing along mere information it's also communicating and advertising your brand and over time just adds to the bottom line equity of a business.
'Interior poster design. 1 of 3.'
In addition to a new logo, identity pieces, building and street signage I suggested they produce a set of '3' posters they could display inside their facility. The clients budget wasn't huge but I worked with the print vendor and we agreed on a fair price to digitally print '30' of each poster at 18x24 inches for a very reasonable price.
'Interior poster design. 2 of 3.'
I will assisting a web developer to flesh out their online presence as well.
Working on projects like this make me realize that a designer can effectively play a part in changing their local design culture in a positive way. It happens one project at a time.
'Interior poster design. 3 of 3.'
My client likes the fact they no longer have to pay a monthly franchise fee and they now have a better logo as well.
8 comments:
Dang. That is beautiful. The icon you made is great - simple yet effective. Very impressed.
Agreed. Simple and effective. Great to see th logo used the way you see it. Not just handing over a logo. Nice.
Nice and clean...looks a bit like a modern take on the Honda motorcycle logo.
I think an important element to notice in this mark is the type. So Von, is that a straight font (if so, where did you find it?), or did you make some "mods" to it? It has some subtle styling that not only makes it unique, but also harmonious with the icon/symbol. The type could almost stand on its own if it had to.
Duane,
Good eye for detail. I in fact did modify the sans font I used. The "F", "I" and "E" in "FITNESS" I rounded off the top left edge of the letter forms. I did this to match the styling of the mark itself and tie the two together.
I don't like just using a typeface out of the box for a logo I always feel obligated to customizing it in some way so it's something unique rather then canned.
Nice Logo, it does remind me of the honda logo as well though. I like the "inhale" style shape around it. The font is good. Something about the F just doesn't do it for me though. It seems a little generic. but it does have a generally positive feel about it, and it does not seem intimidating, which the Gold's Gym logo does a good job at. Overall, nice look. I think you should recommend a name change for Corkie LeBlanc though..
www.morgangrimshaw.com
Their site is terrible. They didn't integrate well with your logo at all, Von.
Also the web address www.rebuildreviverenew.com is no longer available.
BrBankston,
Agreed. All though I try, not all small business owners listen to my recommendations for web development. And for the last two years I've been trying to get them to full secure that domain but that has been problematic as well.
I love small business owners but they make some pretty dumb moves at times.
Von
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