MeeWok is the name the two business owners gave to a toy concept they are developing themselves. Each work full-time at a large company but on the side they've been getting their toy business in order and needed an identity that would help them pursue investors and market their idea abroad.
'The actual MeeWok prototype.'
The owners gave me a working prototype to take home so I could visually reference the actual product. I have to admit I never did master the device myself, but my two daughters did in a matter of hours and were MeeWoking around my studio.
'Final logo concept.'
Watching my daughters waddle around on this thing gave me some ideas for the logo direction I'd take. They thought it was fun and I felt that was important to carry across in the logo itself, so I decided to hand letter the design. Using the "K" letterform I created a character using using a MeeWok. I thought in the future if this company grows and gains more exposure a possible animation could be done for marketing purposes.
The logo will also appear on the final product molded into the plastic base.
'Finished business cards front and back.'
The MeeWok will be released in multiple colors so on the business cards I decided to print each of the partners cards using a different color them. (Orange & Lime Green) I also decided to mimic the shape of their toy in the business cards die-cut. The owners love the cards and have enjoyed the feedback they receive when handing them out as well.
Whether your project is for a multi-national brand or a small business owner just starting out, I can help you discover and design an appropriate creative foundation to build your success upon.
3 comments:
So it looks like some kind of "hopping" toy? I guess one would need to see it in action. I dig the logo - it just exudes fun and I liked how you carried the primary product's shape through the business cards. Nice work!
I love that you use custom dies on your business card designs. This and the pirana design are great examples of the importance of adding that one extra detail.
The clients that I deal with tend to shy away from die-cut cards due to the cost. Most places that I've found tend to charge $100 or more for the die, plus a per unit to actually cut. On 1000 cards, that seems like throwing money away.
Are you dealing with cheaper vendors, larger quantities or just better clients?
I use a company out of Texas for all the printing on projects like this. Mainly because they use 300lpi for all their printing and die-cuts are pretty inexpensive.
Warning: Site is a bit ugly but they do good printing.
http://www.copycraft.com/von
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