Nov 26, 2007

Unwrapping a Logotype - TV Spot


'Lifetime Television Seasonal Logotype'

Lifetime Television just sent me the TV spot using my logotype design. They changed the colors and added some modeling to the letterforms but overall I think it came out pretty cool. The above image shows the art I delivered.


'Lifetime Television TV Spot'

The screen capture shown above comes from the actual TV spot being aired the whole month of December on Lifetime. Watch the entire TV spot here.

7 comments:

Jorge A. Morales said...

Congratulations Von,

You must be feeling like a million bucks!

BTW, would you be so kind as to tell how do you get these cool gigs?

Jorge

Vonster said...

Jorge,

This specific job came via a logo design a marketing director saw that I did for a Pepsi branding project so he contacted me about this project.

The Pepsi gig was a favor I did for a close design friend who needed a few extra concepts for the pitch. Didn't pay a ton but it lead to this eventually.

So to bake it all down I'd say creative collaboration via helping a friend played the biggest part in landing this gig.

inspectorfegter said...

Great job Von! It's cool to interact with the people behind these great designs on TV and major brands. I don't think people realize how much hard work goes on behind the scenes for TV to look so good.

Missy B said...

Nice work! How exciting--congrats :D

Randy Hill said...

Looks great Von! I saw it the other night, and startled my wife when I shouted out, "Von did that!" "Did What?" "The lettering for that!" "Oh."

Jarrod said...

Very cool! Did you do all the animation yourself?

Vonster said...

Jarrod,

I just designed the logo type with animation in mind. Their own in house department handled the animation and added the wonky bevel effect too.

Von