'Lifetime Television Seasonal Logotype'
Lifetime Television just sent me the TV spot using my logotype design. They changed the colors and added some modeling to the letterforms but overall I think it came out pretty cool. The above image shows the art I delivered.
'Lifetime Television TV Spot'
The screen capture shown above comes from the actual TV spot being aired the whole month of December on Lifetime. Watch the entire TV spot here.
7 comments:
Congratulations Von,
You must be feeling like a million bucks!
BTW, would you be so kind as to tell how do you get these cool gigs?
Jorge
Jorge,
This specific job came via a logo design a marketing director saw that I did for a Pepsi branding project so he contacted me about this project.
The Pepsi gig was a favor I did for a close design friend who needed a few extra concepts for the pitch. Didn't pay a ton but it lead to this eventually.
So to bake it all down I'd say creative collaboration via helping a friend played the biggest part in landing this gig.
Great job Von! It's cool to interact with the people behind these great designs on TV and major brands. I don't think people realize how much hard work goes on behind the scenes for TV to look so good.
Nice work! How exciting--congrats :D
Looks great Von! I saw it the other night, and startled my wife when I shouted out, "Von did that!" "Did What?" "The lettering for that!" "Oh."
Very cool! Did you do all the animation yourself?
Jarrod,
I just designed the logo type with animation in mind. Their own in house department handled the animation and added the wonky bevel effect too.
Von
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