Nov 17, 2007

Brand Icons


'Chicken Club - Sticker design motif used on all food products.'

When a client hires me to illustrate a sausage gondola and a hot dog smoking a pipe it goes without saying that the project is going to be a fun one to work on. This was the case when I was asked to create a set of icons for use in a new re-branding of a popular restaurant chain in Canada called Kolachy Co.

Kolachy's offers a wide range of unique pastry sandwich flavors and thus needed an equally unique set of icons to distinguish each of them. Working closely with the art director I developed a fun whimsical concept for such flavors as "Terrazzo Sausage" (Sausage Gondola), "Spinach & Feta" (Popeye Arm), "Steak and Cheese" (Cow with Swiss Cheese Holes), "Ginger Beef" (Cow in Chopsticks) and "BBQ Beef" (Flaming Cow Head) and many more.


'A particle selection of the '38' icons I designed.'

Each of the icons will be used within the context of the sticker design motif shown above. These stickers will be applied to the actual food item within the restaurants to clarify the flavor or food type being offered. The colors used are part of Kolachy's new overall branding strategy developed by ReThink.

I enjoy working closely with a creative team like ReThink, bouncing around ideas and fine tuning concepts until you arrive at a well crafted solution.

2 comments:

rohdesign said...

Von, wonderful stuff, as always! :-)

dickie said...

Okay, so now you've peaked my interest - but where are the examples? ;)